Pricing

Work with us the way you need.

Sandra Smarts has pricing packages that adapt to what you need. Build your own go-to-market plan with DIY Starter, add coaching with DIY Next Level or access marketing experts to help you implement your go-to-market plan with Outsourced Marketing.

DIY Starter
Go-to-Market Principles

$799
8-week course.
Frameworks, tools and resources to build your GTM plan.
  • Positioning
  • value Proposition
  • Messaging
  • Drivers | Pain Points | JTBD
  • Funnel Building
  • Conversion Metrics
  • Sales Cycle
  • Marketing Tactics
  • Budget Template
  • Marketing Plan Framework
  • Office Hours
  • community for peer-Peer help
  • Certificate

DIY Next Level
DIY Starter + coaching

$1499
8-week course + 3 months of coaching. Everything in the DIY Starter plus coaching calls and feedback.
  • Positioning
  • value Proposition
  • Messaging
  • Drivers | Pain Points | JTBD
  • Funnel Building
  • Conversion Metrics
  • Sales Cycle
  • Marketing Tactics
  • Budget Template
  • Marketing Plan Framework
  • Office Hours
  • Community for Peer-Peer Help
  • Certificate
  • feedback on plan
  • tips to build funnel
  • 1:1 Coaching Sessions (3)

Outsourced Marketing
Personalized Approach

Custom
6-month minimum engagement.
Get marketing expertise to help you implement your GTM plan.
  • Fractional / interim executives
  • Getting Investor Ready
  • Expert Walkthroughs
  • Product Launch
  • Nurture and Conversion 101
  • MarTech Stack
  • Blog Package
  • SEO Package
  • Category Creation
  • Digital Ads
  • Analytics
  • Content Creation

Thriving Community of Peers

"We got executive-level help and a full Marketing bench without the overhead. The go-to-market plan gave us new pragmatic approaches which helped us realize significant results within months."
EVAN CHRAPKO
CEO TRUST SCIENCE
"I got insightful and thoughtful advice to help me navigate professional opportunities with more confidence in my decisions. We worked through options and how to implement them."
LAVINIA HICKS
VP PREDICTABLE REVENUE
"We got pragmatic tips on small things we could do for big gains. Sandra encouraged us to think out of the box to achieve the extra mile, allowing LABORA to strengthen its value proposition."
RENE BLANCO
CEO LABORA

Frequently asked questions

Can I add coaching after I finish the course?

Yes, you can engage with us for 1:1 coaching whenever you'd like. The bundle pricing is exclusive to buying the coaching sessions with the course.

Do I need to attend the course in-person?

You can complete all of the course material remotely, based on your schedule. There are live streams included in the course, these are recorded and can be accessed asynchronously.

What are office hours?

Office hours take place online and it's a set window of time you can use to get additional help or clarification.

Who participates in the course?

Usually we work with CEOs, Founders and Product Marketers in early stage companies. 
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