We help companies own a niche
Boutique Consulting for Founders and Product Marketers
GTM Smarts (Go-to-Market Smarts) provides pragmatic approaches and sophisticated insights. Teams leverage expertise to gain speed.
We specialize in go-to-market (GTM) and digital marketing. Choose from online courses, 1:1 coaching and interim executive assistance.
Our go-to-market course drops soon, leave your email and get notified when it drops.
We specialize in go-to-market (GTM) and digital marketing. Choose from online courses, 1:1 coaching and interim executive assistance.
Our go-to-market course drops soon, leave your email and get notified when it drops.
Go-to-market and get lift for your marketing efforts
Structured Cohort Learning
DIY course so you'll learn go-to-market principles. You'll learn the fundamentals and build a GTM plan.
Peer-to-peer Support
Connect and learn from a community of peers when you take one of our courses.
Outsourced Bench
Instead of stacking the house with marketing experts use a bench full
of expertise at a lower cost.
of expertise at a lower cost.
Personal and Customized
Get 1:1 coaching to supplement the DIY approach or even as guidance to implement your digital marketing.
Sandra Wear, Principal
Sandra is a 2x SaaS founder turned fractional executive and advisor to early stage tech companies. She’s featured in Innovation Nation about successful tech entrepreneurs and Canada 150 Women.
Significant career milestones include closing VC and debt equity for a SaaS company, building a 100 person SaaS company to its successful acquisition for a record-setting amount, defining the product strategy for the transformation of a B2B software company, preparing and coaching a B2C through its successful acquisition by Groupon and helping define part of a wireless mesh stack, ZigBee.
Sandra identified a marketplace gap for the commercialization ‘how to’, moving from the lab into the wild. She started GTM Smarts to give first-timers the GTM playbook; it’s based on her 20+ years taking new products to market.
Significant career milestones include closing VC and debt equity for a SaaS company, building a 100 person SaaS company to its successful acquisition for a record-setting amount, defining the product strategy for the transformation of a B2B software company, preparing and coaching a B2C through its successful acquisition by Groupon and helping define part of a wireless mesh stack, ZigBee.
Sandra identified a marketplace gap for the commercialization ‘how to’, moving from the lab into the wild. She started GTM Smarts to give first-timers the GTM playbook; it’s based on her 20+ years taking new products to market.
Explore our services now!
Know where your business can go and how to get there, faster. Cohort learning, interim assistance and 1:1 coaching.
Copyright © 2025
Created with
