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Go-to-Market Principles

Practical tools to set you up for success so you can get product into your customer's hand. Fundamentals about the value you're selling, to who and how to build repeatable sales.

What's included?

  • 7 Chapters
  • 1 Certification
  • 340 Questions
  • 25 Video
  • 32 PDF

Become a Strategist 

You will learn how to develop, organize and implement a content marketing strategy, analyze and measure the effectiveness of content marketing, write compelling copy, set a strategic framework when writing

Personal brand

 You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing.
Meet the COURSE Creator

Sandra Wear

Sandra is a 2x SaaS founder turned fractional exec and advisor to tech companies. She’s featured in Innovation Nation about tech entrepreneurs and Canada 150 Women.  

She started Sandra Smarts to give first-timers the GTM playbook; it’s based on her 20+ years taking new products to market.

Career milestones include closing VC and debt equity for a SaaS company, building a 100 person SaaS company to its acquisition for a record-setting amount, defining the product strategy for the transformation of a B2B software company and  guiding  a B2C through its acquisition by Groupon.
Patrick Jones - Course author
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